Shimon has asked me if I could talk about the different types of affiliates, and I have shot a video for you to view. In it I discuss the five types of affiliates that I have found to be especially successful. They are:
1) Coupon Affiliates
2) Paid Search Affiliates
3) Content Affiliates
4) Data Feed Affiliates
5) Video Affiliates
I am also providing brief guidelines as to how one may get started in any of the above directions.
There is a lot of room for synergy between all of the above-mentioned types of affiliates, and I encourage you to compliment data feeds with coupons, content with video, and so on.
The things that predetermine affiliate success are uniqueness, helpfulness, and ability to engage the user. Look at things through that end user’s eyes. Think of what would engage you, and make it click in your mind and heart. Additionally, always be testing and improving. Testing and optimization should be a never-ending cycle for every affiliate.
Success itself is measured by sales/leads, or conversions. And do not narrow your marketing down to one merchant (or product) only. Diversify between products, merchants, and types of marketing. It is not unusual for a successful affiliate to have coupons, content and Google AdSense units on the same website, and promote several merchants (or an array of complimentary products) on it.
I wish you the best of luck, and should have any questions, please post them below, and I will happily entertain every one of them.
Follow Geno on Twitter: @eprussakov