What happens if a company, brand, or individual gets slammed in the news? Especially, if the bad news gets a high position in the search engine rankings. It would seem like a good time to urgently ramp up a reputation management and repair campaign. So, here’s a few thoughts on how to use Search for that purpose.
1) Conduct a PPC campaign in multiple search engines. Create keyword lists that contain mispellings, brand terms, people names, product names, bad news, good news, etc.
2) Use Yahoo’s Paid Inclusion.
3) Opt into the Content Networks.
Using digital channels such as Blogs & Press Releases are also very effective for Online Reputation management and repair.
It looks like 1 & 1 Web Hosting is gonna be needing some reputation repair real soon.