I just bought a camcorder. Now, I can finally upload videos to Youtube. So, naturally I want to do a optimize my videos so they appear high in the search rankings for my specific keywords. So, last night I scrutinized several search results on Youtube, and here are my findings.
When searching on Youtube, there are 4 ways to sort the Video results on the SERP. That means there is 4 different ways you can optimize to rank highest.
1) Relevance
2) Date Added
3) View Count
4) Rating
To rank high by “Date”, “View Count”, and “Rating” is pretty straightforward. Just be the most recent or have the most VIews/Ratings.
But, ranking high by relevance is another story. That’s because the ranking factors are unknown. Well, they’re not exactly unknown. They’re just unpublished by the Search Engines. So, here’s my opinion to ranking high when sorted by “Relevenceâ€. The best way to optimizing video for relevancy is using multiple variables like: title, description, Views, Link popularity, favorites, comments, and rating.
Basics Techniques:
1) Include your keyword in the Title (This is crucial…IMO more important than placing the KW in the description). The Video title will appear in the Title tag of the webpage on Youtube.
2) Include your keyword in the description.
3) Include your keyword in the Tags.
4) Choose the right category. Categorizing your videos correctly will make it easier for the “relevancy engine” and also for searchers.
Advanced Techniques:
The objective is to show your video is the most authoritative and a good resource.
1) Write a long description.
- Mention your keyword.
- Insert a URL in the description.
- Add quotes around specific phrases in description (if it makes sense to do so).
4) Get comments on your video.
5) Get your Video rated.
6) Increase Link Popularity by conducting a strategic Link Campaign.
7) Get your Video “favorited”.
8 ) Conduct a Social Media campaign to promote your video.
9) Conduct a Myspace Optimization.
NEW BUSINESS OPPORTUNNITY?
It seems to me that this could open up an opportunity for a new type of business model. Where an ad network could charge X dollars for X amount of favorites/ratings/comments.
SIDE BENEFIT of Video Optimization:
An optimized video can appear in the web search results pages by Google. By optimizing your Video, you are also increasing your chances that your video can appear in the Organic Web Results. That’s because Google now incorporates Video into the Web results on Google.com. Recently called, Google Universal Search.
Here’s one of my first videos. It’s of a Green Terror Attack.
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