Stop Words are commonly used short words like: the, a, and, here, etc. The search engines don’t either index and/or search for them for 2 reasons.
1) To save disk space.
2) Speeds up searches.
You can imagine across millions of webpages, if they stored stop words, it would consume a lot of disk space. Google ignores Stop Words.
Other search engines store every word, but just don’t “stop” to search on those words. Therefore, speeding up the time to deliver your search results (eg: 0.22 seconds).
Each search engine has their own list of stop words.
Stop Words are important for a SEO Copywriter to be aware of. When it comes to SEO Copywriting, it is always best to create usable and easily readable content.
The less stop words are used, the more your webpage will appear as if your content is packed with more relevant text. And, that could add to the “authoritativeness” of your webpage. Which ultimately could increase your Search Engine Ranking.
It’s most important that your pages are written so they read well. That’s the trick. Incorporating keywords into content that is easy to read, written in plain language, thoroughly gets your message across, and minimizing the use of Stop Words.
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Thanks for that. I never even knew “stop words” existed.
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