Guest post by Brian Wallace:

Everyone has a weakness…Superman has kryptonite, and we as social media enthusiasts have time working against us.

I’m sure that the title has you wondering: why would this guy begin by telling me his social media weakness? And what is a social media weakness, exactly? Allow me to explain.

There are too many social media sites to even begin to name. Sure, most of us know of the top ones: facebook, digg, reddit, stumbleupon….the question here is about where are you weakest. People typically focus on their strengths, which is fine, but a lot can be learned from your weaknesses as well.

Furthermore, you know you’re missing a good site not necessarily when you think its good or not. It’s all about user adoption. For instance, I know that many people think the world about FriendFeed. I personally do not use it very much, and prefer microblogging sites Twitter and Plurk. It’s all a lot to manage, and time is short, so I need to be selective in where I spend my time.

Still, that means that FriendFeed is one of my social media weaknesses.

Every so often, I review the latest trends and take a look at where I’m trending away from the mark. And I suggest that you do the same. Keep a journal and review every 1-2 months of where you aren’t spending enough attention and where you should. You’ll find the list very revealing.

Brian Wallace is a social media consultant - get it touch with him on his blog, or follow him on Twitter and Plurk.

Photo from SamSauce

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