Guest post by Brian Wallace:
Everyone has a weakness…Superman has kryptonite, and we as social media enthusiasts have time working against us.
I’m sure that the title has you wondering: why would this guy begin by telling me his social media weakness? And what is a social media weakness, exactly? Allow me to explain.
There are too many social media sites to even begin to name. Sure, most of us know of the top ones: facebook, digg, reddit, stumbleupon….the question here is about where are you weakest. People typically focus on their strengths, which is fine, but a lot can be learned from your weaknesses as well.
Furthermore, you know you’re missing a good site not necessarily when you think its good or not. It’s all about user adoption. For instance, I know that many people think the world about FriendFeed. I personally do not use it very much, and prefer microblogging sites Twitter and Plurk. It’s all a lot to manage, and time is short, so I need to be selective in where I spend my time.
Still, that means that FriendFeed is one of my social media weaknesses.
Every so often, I review the latest trends and take a look at where I’m trending away from the mark. And I suggest that you do the same. Keep a journal and review every 1-2 months of where you aren’t spending enough attention and where you should. You’ll find the list very revealing.
Brian Wallace is a social media consultant – get it touch with him on his blog, or follow him on Twitter and Plurk.
Photo from SamSauce
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{ 2 comments… read them below or add one }
Newcomers to Social Media are, by your definition, weak on everything. And people who are strong on all Social Media sites aren’t getting a hell of a lot of work done. We naturally will pick and choose sites, based on our ability to devote the time to figure out how they work. I won’t spend “enough” time on any of them. Hopefully.
@Rick Wolff
Thanks for the comment. Looks like you’re already been bit by the social bug – perhaps it’s too late to worry about spending too much time on social sites?